Flavours of joy
The Rich Taste Of 100% Pure milk
Since 1952
Find your favourite products, including ones that meet your
dietary requirements.
Punjab's Award-winning
Ice Cream Brand !
Basant, is Punjab’s award-winning brand, which manufactures, supplies, and retails a wide variety of ice creams in and around Punjab. What started as handmade Kulfi retail on bicycle by Late Sardar Lal Singh in 1952 is today a well-known ice cream brand, efficiently managed by the third generation of the family.
Wide variety of Ice creams
Similar to most of the companies, Dessert Bar by Basant offers many flavours but still their specialty is Khoya Kulfi, Faluda Kulfi and Dry Fruit Ice Cream, which is quite popular amongst North Indians. The brand also offers a variety of sugar-free ice creams for health conscious people.
Plant Based
Keto friendly
Gluten-Free
No Sugar Added
100% Organic
About Us
Third Generation Forays
After gaining a foothold in ice cream manufacturing, Sardar Rajinder Singh opened a premium ice cream parlour in 1992 in Ludhiana to give the best ice cream experience to its patrons. He was joined by his sons Charanjit and Kanwalpreet who helped him expand the business by introducing Chinese food and bakery varieties into the parlours, which got great response from the patrons. As a result, the business grew across the Ludhiana city.
In 2002, Charanjit Singh got the responsibility of managing Basant’s ultramodern ice cream factory at Rajguru Nagar in Ludhiana, which is well equipped with imported machineries from Italy to manufacture high quantity ice creams using superior quality ingredients and advanced techniques. The factory supplies to different states in North India, including Punjab, Rajasthan, Haryana, Himachal and Jammu.
Notably, Charanjit Singh is professionally qualified in ice cream technology from Italy. With over 25 years of experience, he regularly participates in ice cream exhibitions in different countries around the world. Till date, he has participated in Italy, Germany, China, Dubai and the USA.
Award-Winning Brand
Remarkably, Dessert Bar by Basant is the proud recipient of many awards. The brand won four Gold awards and one Bronze award at the Great India Ice Cream Contest organized by the Indian Dairy Association in 2016. Dessert Bar by Basant was judged by a panel of 20 judges from over 2000 ice cream samples of different companies based on flavour, colour, melting point, texture and overall quality.
Growing retail presence
Presently, Dessert Bar by Basant sells around 30 metric tonnes of ice creams a day through its 10 self-owned premium ice cream parlours, studios, kiosks and hundreds of retailers. By 2021, the brand aims to sell about 1 lakh litres of ice creams through 200 premium parlours in the northern India region.
Let's get real with
our ingredients
What support the brand will provide?
For smooth & well-aligned franchise operations, Dessert Bar by Basant (the brand) has devised a systematic assistance program for its franchise partners.
- Site Selection & Setup:
The brand will assist in choosing the best location, besides providing blueprint of interiors & architecture for creating uniform ambience at the franchised outlets.
- Training Programs:
The brand will conduct comprehensive training program for the main staff and chefs prior to start of business operations.
- Supply & Sourcing:
The brand will facilitate in cost-effective sourcing of raw materials through a trusted and reliable supply network.
- Equipment Procurement:
The brand will provide a detailed list of equipment required for outlet operations including ovens, coolers, freezers, etc. and assist in easy procurement of the same.
- Marketing Campaigns:
To save franchisees from costs of experimenting, the brand will share its experience & knowledge on how to market and communicate the brand proposition.
- Operations Manual:
The brand will provide an Operations Manual containing mandatory and suggested specifications, standards, operating procedures and rules for running the outlet.
- Research & Development:
The franchisees will benefit from ongoing R&D, menu development & enhancement and other market development initiatives taken by the brand from time to time.
- Advertising & Promotions:
The brand in association with its franchise partners will organize events specific to advertising & promotions of ‘Dessert Bar by Basant’ at national level.
Perfect for sweethearts
with a sweet tooth.
Exotic Ice Cream | Nitrogen Ice Cream | Rolls | Shakes | Waffles | Frozen Yogurts | Cones & Cups | OTC Products & much more...
