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Basant Family

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Franchise With Us

Why Choose Us?

  • Our Legacy

    With a history spanning over 60 years, Basant has been a trusted name in ice cream since 1957.

  • Handcrafted with Pure Ingredients

    We believe in keeping it simple and real. Our ice creams are made with 100% natural and fresh ingredients, with no artificial flavors or preservatives. We use fresh milk, real fruits, and premium dry fruits to create an authentic taste you can trust.

  • A Taste of Nostalgia

    Many of our customers grew up with the classic flavors of Basant Ice Creams. Our recipes have been passed down through the family, evoking a sense of nostalgia and comfort with every bite.

  • Community and Trust

    Basant is more than just an ice cream brand; we are a part of the community. We've built our reputation on trust, quality, and a genuine love for our customers

Franchise
Support

For smooth & well-aligned franchise operations, Dessert Bar by Basant (the brand) has devised a systematic assistance program for its franchise partners.

  • Site Selection & Setup:

The brand will assist in choosing the best location, besides providing blueprint of interiors & architecture for creating uniform ambience at the franchised outlets.

  • Training Programs:

The brand will conduct comprehensive training program for the main staff and chefs prior to start of business operations.

  • Supply & Sourcing:

The brand will facilitate in cost-effective sourcing of raw materials through a trusted and reliable supply network.

  • Equipment Procurement:

The brand will provide a detailed list of equipment required for outlet operations including ovens, coolers, freezers, etc. and assist in easy procurement of the same.

  • Marketing Campaigns:

To save franchisees from costs of experimenting, the brand will share its experience & knowledge on how to market and communicate the brand proposition.

  • Operations Manual:

The brand will provide an Operations Manual containing mandatory and suggested specifications, standards, operating procedures and rules for running the outlet.

  • Research & Development:

The franchisees will benefit from ongoing R&D, menu development & enhancement and other market development initiatives taken by the brand from time to time.

  • Advertising & Promotions:

 The brand in association with its franchise partners will organize events specific to advertising & promotions of ‘Dessert Bar by Basant’ at national level.

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